In products containing potentially harmful chemicals, the app will list how many, then present alternative of similar products containing fewer or no harmful chemicals for user consideration. This in essence puts consumer in charge of what ingredients they would tolerate (or not) in their products, as opposed to relying on the government or manufacturers to determine ingredient safety. Currently there is no other app that does this. There is the preeminence website,ewg (Environmental Working Group) and their corresponding app, Health Living. This non-profit organization’s app focuses mainly on hazardous chemicals in cosmetics and food products. But, they don’t provide safer alternatives being that they are not-for-profit advocacy organization. Likewise, Think Dirty and their app with similar name, focuses solely on consumer products like cosmetic. Redify app on the other hand, is designed to scan most consumer package goods (i.e. products with barcode), globally. While our competition’s app does identify harmful ingredients in products, the app does not provide their users with alternatives. Even with the limitations of Healthy Living and Think Dirty apps (and similar others), their combined daily activities are in the millions. This indicates that the demand for information about the ingredients of consumer products is strong and necessitate our entry into this ecosystem.